The campaign I participated in was for Instagram Shop, a feature designed to make in-app shopping more seamless and integrated with users' everyday browsing experience. The project centered around showcasing how users can discover and purchase products directly through Instagram stories and posts, creating a more personalized and interactive shopping experience. The goal of this campaign was to highlight how Instagram Shop connects users with brands and products, allowing for a streamlined shopping journey without leaving the app, all while maintaining the aesthetic and storytelling that Instagram is known for.